Daniel Avery
380 W 22rd St, #310 • Kansas City, MO 64108 •917-915-0041
Email: danavery500@gmail.com
Portfolio: danavery.journoportfolio.com
LinkedIn: linkedin.com/in/dan-avery-1bb7946
DAN AVERY
Tel: (917) 915-0041
Email: danavery500@gmail.com
Portfolio: danavery.journoportfolio.com
LinkedIn: linkedin.com/in/dan-avery-1bb7946
PROFESSIONAL SUMMARY
Content strategist with 5+ years’ experience crafting compelling personal finance content that engages readers and strengthens positioning in organic and AI search. Skilled at maintaining rigorous editorial and brand standards; collaborating with product, marketing, legal and other cross-functional teams and leveraging SEO and AEO/GEO analytics to improve reach.
I’m passionate about making complex topics accessible to a broad audience.
PROFESSIONAL EXPERIENCE
CNBC Select — Personal Finance Editor | 2023-present
● Assign, edit and write news, explainers, reviews and best lists covering loans, mortgages, retirement and other personal finance verticals for CNBC’s commerce division.
● Produce sponsored content optimized for visibility in LLM-powered and AI search environments.
● Led content gap analysis project to strengthen SEO and AEO/GEO performance.
● Positioned tax content as core traffic driver, increasing page views by 135% YOY
CNET (Red Ventures) — Staff Writer | 2021-2023
● Produced high-quality content about student loans, taxes, Social Security, energy and consumer news for CNET’s Money, Thought Leadership and How To teams.
● Consistently led site metrics with stories syndicated by Apple News and Google Discover.
● Assisted Money editors with refresh strategy and content gap analysis that improved search performance.
New York Post (News Corp.) — Digital Editor | 2019-2020
● Curated NYPost.com home page, news, entertainment, business, sports and metro verticals.
● Edited and approved copy, layout, headlines, photos, videos and social media posts.
● Tracked metrics and SEO analytics to optimize reach.
Newsweek — Writer-Editor | 2018-2019
● Wrote daily news hits on money, health and lifestyle for legacy media brand with 42M+ monthly UVs.
● Streamlined editorial workflow in a high-volume online environment
● Produced sponsored content for global brands such as TAG Heuer and Ricoh, including a 14-page supplement profiling innovators in business, science, politics and social action.
Logo TV (MTV/Viacom) — Content Manager | 2013-2018
● Assigned, edited and wrote news and entertainment content for MTV’s LGBTQ vertical
● Enforced editorial rigor while meeting compliance, legal and business standards
● Helped ideate editorial strategy on tentpole events and coverage of the 2016 presidential election
● Produced social media segments, including YouTube video with 1M+ views
BYLINES
NBC News, Time Out New York, The New York Post, The New York Times, Architectural Digest
EDUCATION
New York University: Master of Arts in Journalism
University of Maryland, College Park: Bachelor of Arts in English
SKILLS
● Strategic content development and technical storytelling
● Editorial workflow management in a deadline-driven environment
● Knowledge of personal finance topics, including loans, mortgages, taxes and retirement savings
● Proficiency with SEO and AEO/GEO tools (SEMrush, Scrunch, Google Search Console)
● Experience with CMS and project management tools (Asana, Airtable, Monday.com, Jira, Confluence)
● AP style, grammar, usage and editorial standards
