Daniel Avery
1334 Bushwick Ave, #3F • Brooklyn, NY 10027 •917-915-0041
Email: danavery500@gmail.com
Portfolio: danavery.journoportfolio.com
LinkedIn: linkedin.com/in/dan-avery-1bb7946
PROFESSIONAL EXPERIENCE
Personal Finance Editor, CNBC
2023-present
New York, NY
- Assign and edit lists, reviews and explainers for CNBC Select, the cable network’s commerce vertical
- Manage a team of writers and freelancers covering mortgages, insurance, taxes and other personal finance topics
- Work with SEO team to optimize content, assess keyword gaps and develop effective refresh strategy to drive revenue
Writer, CNET
2021-2023
Remote
- Reported on personal finance, health, tech and sustainability
- Wrote and edited explainers for CNET's How To team that routinely topped site traffic
- Identified topics for deep-dive explainers, including student loan forgiveness, taxes and Social Security
- Worked with SEO team on refresh strategy to improve page rankings and EEAT.
Digital Editor, New York Post
October 2019—April 2020
New York, NY
- Edited digital-first stories, approving copy, headlines, photos, videos and layout
- Flagged breaking stories for news and metro teams
- Sent out push alerts on NYPost.com and PageSix.com
- Updated and scheduled NYPost.com home page, analyzing ChartBeat Google Analytics, and other tools for best-performing stories
Senior Editor, Newsweek
July 2018—September 2019
New York, NY
- Assigned, edited, and wrote, breaking news, politics, religion, LGBT, and human-interest articles.
- Oversaw a team of four freelancers and edited copy from over a dozen staff writers
- Produced “Rise of the Creative Class,” 14-page supplement profiling innovators like Beyond Meat CEO Ethan Brown and Allbirds founder Tim Brown
- Wrote article on brands supporting LGBTQ Pride that generated more than 1.2 million unique views
- Helped relaunch Newsweek’s travel vertical, assigning and writing features on destinations, and hotel and airline industries
Senior Editor, Logo TV
April 2013-present
New York, NY
- Assigned, edited and approved 10+ stories daily for Viacom’s top-rated LGBT news site
- Managed editorial budget and hired assistant editor, full-time writers and freelancers
- Utilized Chartbeat and other analytics to monitor site goals and grow traffic 400%, to 2.5 million
- Implemented strategies to increase social footprint, including 320% growth on Facebook
Managing Editor, Queerty
2011-2013
New York, NY
- Edited, assigned and wrote content for leading LGBT website, including celebrity news, politics, travel and sponsored content
- Hired and managed team of freelance writers, photographers and interns
- Scheduled homepage, tracked site metrics and improved SEO
- Spearheaded 200% increase in unique visitors
EDUCATION
New York University: Masters of Arts in Journalism
University of Maryland at College Park: BA in English
SKILLS
Semrush, Google Analytics, ChartBeat, Looker, Photoshop, Domo, Asana, Airtable, HTML, AP style copyediting
